What if history Essay Example | Topics and Well Written Essays - 500 words

What if history - Essay Example Abraham Lincoln occupies the most elevated place in the pantheon of American presidents and consistent polls show him occupying the first place in the ranks of most popular Presidents in the USA. On the basis of his leadership qualities, accomplishments, dealing with crises, political skills, oratory, upright character, he towers above all others, by any measure that is applied. Lincoln had promised the southerners a magnanimous peace, marked by charity to one and all. But this Reconstruction plan was derailed by his assassination. If Lincoln had not been killed, just after being re-elected, he would have led the nation forward with his exemplary zeal. He was a man who stood on principles and was not guided by public opinion. After his death, the leaders of the North became vindictive towards the fallen south. They imposed laws which crippled the Southern States, economy, polity as well as society. The Black Codes Bill of 1866-1867 was also passed, which forbade slaves from owning land or leaving their present employment. His successor Johnson vetoed the Freedmens Bureau as well as the Civil Rights Act of 1866 which gave blacks the right to vote. Most historians agree that such punishment as was meted out to the Southerners would not have seen the light of day under the stewardship of Lincoln Jan 1st 1863, that freed slaves in the Confederate states. But to the misfortune of the slaves, the man who would lead them to complete freedom was gunned down. It is a most compelling motion, that had Lincoln been alive, after the surrender of General Lee, the integration of African-American, or the slaves, into the mainstream would have been quicker and absolute. The Affirmative Action policy of the 20th century would not have been required, because Lincoln was emphatic that all human beings should be treated as equals. Lincoln has been hailed as the

Relational Leadership qualities of Colin Powell and how he represented Essay

Relational Leadership qualities of Colin Powell and how he represented them - Essay Example Colin L. Powell was born in Harlem in 1937 and was the son of Jamaican immigrants who were very much involved in his education and personal achievement .Colin manifested both these qualities of a bright young man and a high achiever throughout his academic career. He was well aware of his humble beginnings and he makes some interesting reflections about that in his biographical accounts. "In the preface to his autobiography, My American Journey, Powell describes himself as "a black kid of no early promise from an immigrant family of limited means." The audiences who pay dearly to hear Powell speak these days understandably believe that the man who rose from such unpromising beginnings to become one of the most admired public figures in the world must have grasped the secrets of leadership early on. He clung to them dearly as he became the youngest general in the Army, then found his way to the seventh floor of the State Department. "When I go out and speak," says Powell, "I don't talk about the chairmanship and all that stuff. I talk about being a young second lieutenant at Fort Benning, Ga. Most of what I learned about leadership I learned in my first two months there."1 Colin Powell with his vision of success and promoting the ri... In the year 1986 he left Washington to serve as commander of the Fifth Corps in Germany and when he returned he became the Assistant to the President for National Security Affairs in Reagan's era. His excellent leadership qualities his 1991 service as Chairman of the Joint Chiefs of Staff made him a figure of national importancee during the successful Operation Desert Shield and Desert Storm conducted to to expel the Iraqi army from Kuwait.He declined the opportunity to run for president in the year 1996. and has focused his efforts on his organisation ,America's Promise,since then which is an organization dedicated to creating opportunities for today's young people.This shows how his leadership has been instrumental in encouraging the youth population and also in paving the way for inspired young people. Powell's leadership His political views have been moderate and he has earned great respect with the American people as an inspiration towards all.As has been pointed out in the book "Exploring Leadership"he inspires people with his actions like a good leader should. Serving as the Secretary of State in the Bush administration, Powell was popularly perceived as moderate. Powell's great asset was his tremendous popularity among the American people. He has played a pivotal role after September 11,in the management of America's relationships with other nations in order to secure a stable coalition in the War on Terrorism.He has been a tactful leader and has paved the way for more moderate views amongst the Bush administration.He refused to go to the Iraq War unless the international community supported this decision and continued to be the saner voice

Impact of Information Architecture

Impact of Information Architecture In recent years, as the technology is changing to our society, people are more relying on Internet to find out the solutions for their everyday needs. As some instances, online shopping, learning, processing transactions, watching movies and making easy communications are usual activities today for most of the modern people. In between, there is no doubt about that government related issues are important for the residents or locals and foreigners of the country. There is no way to avoid those transactions if the person is visiting or living in a country and those transactions are also time consuming if try to process manually, for the reasons of travel time, waiting time and other unexpected matters (forgetting of important document and etc). So, governments try to provide the most of the transactions to be able to process via online partly for some of the transactions and some completely. But, there are some difficulties for the expect and the persons who are not familiar with internet so, it is really important to be user friendly and having simple layout in order to be able to use easily by both novice and expert user. In this paper, the studies regarding Information Architecture and Design required to consider when we are to going to develop a user-friendly and good-quality website. I chose the Immigration Checkpoints Authority (ICA) e-government website ww.ica.gov.sg and made justification the site according to my studies regarding information architecture and design concepts especially usability views. Literature Review There are many different views on information architecture with many different areas. Information architecture is the practice of structuring information (knowledge or data) which are structured according to their context in user interaction or larger databases. Rosenfeld expresses the basic concept of IA as the interlinking of three major components: users (who they are, what their information-seeking behaviors and needs are), content (metadata, volume, formats, structure, and organization), and context (business value, business model, culture, politics, resources and resource constraints). Most of the website are developed emphasize on the users requirements and goal. It is essential to consider the information architecture concepts in most of the website in order to let the user with usefulness, usability, efficiency and effectiveness when using the site. While designing the portal site, the first things to think about the target user and user groups and should consider what the user needs, what kind of task are user perform. Moreover, the mental/cognitive aspects should think such as attention (structuring information, use of alert mechanisms and colors,), memory (short-term memory, iconic memory, long-term memory), and the behavioral aspects such as information needs should be well thought-out to match with the usability concepts for the portal website. Furthermore, the interaction design are need to consider in order to let the site is attractive and well-designed especially navigation, search system. Case studies based on ICA website The Immigration Checkpoints Authority (ICA), e-government site, provides many services and functions including issuing of travel documents and identity cards to Singapore citizens and issuing various immigration passes and permits to foreigners. In this site, e-appointment, registration the IC online, applying the students pass for the foreign student via electronically and more services can be performed via this site. Figure-1 ICA website 1. Focus user group This ICA website targets different user groups such as citizens, permanent residents and visitors of the country (Singapore) and information are placed under the different user groups. 2. User Mental/ Cognitive Aspects 2.1 Perception and Attention In this site, the developer uses the alert mechanisms to grab reader attention for example; there is a flash image in the middle centre of the home page to be attractive to user. As information is presented with ample spaces, and text is legible and distinguishable from the background, so the website can be perceived easier by user. (According to the type of users, patterns are used with consistent text size and different colors to attract the users focus). 2.2 Memory Iconic memory In this portal, the images and icons are used in terms of improvement of iconic memory. Short term memory (working memory) mental processing Information is well categorized to support the user short-term memory. So, the user can emphasize on relevant information and do not need to confuse with non-related information. Long term memory knowledge The design supports the long term memory by the recognition of user with using consistent menus, navigation. 3. Interaction design 3.1 Navigation The navigation system is consistent and the global navigation system, persistent navigation, is provided in the whole transaction process. In figure-2, it helps the user navigate the site to find the areas of interest to them and shows users where they are within the site and how to get other page. Furthermore, local navigation uses the within a specific site section, for example, visitors service, entry visa, visit pass, students pass and birth pass. This portal support, breadcrumbs, horizontal list of labels which shows current site location and the path the user go through within this site, and helps user where on website they are and enable user to go back previous page throughout the hierarchical navigation. Breadcrumbs Contextual Navigation Local NavigationFigure-2 3.2 Search Figure -3 This site provides the powerful search feature for the user to find the information which is more desired information of the users. In figure-3, there is search box to find the information and also provide advanced search with the drop down list lets the user chooses within this site or within all government site. Choosing the latter option will help the user to be able to search among all of the Singapores government websites such as Ministry of Health and Ministry of Manpower. 3.3 Categorization In ICA site, there are different categorization for user group and the information and services are categorized for each user group. As an example, a permanent resident can find the related information and services under the category of Permanent Residents. 4. Suggestion for improving site Although the ICA website is nice and user-friendly, still there are some features and technologies to comment perfect. I believe the transactions will be more easier if the website support the user account control feature because a user will only need to fill in their personal information for very first time only and will be stored in the database and later the information will be retrieved when the user login and that data will be able to use for the transactions need. Getting updated is really important in the Information Technology. In addition, very latest technologies will not only help the web-site to be looked well but also provides the new and convenient features such as auto-complete function and real-time announcements. Moreover, the network navigation links which are useful other government sites links that may be related to this site should be support in this site. The features described above are not the vital features. However, it is really better to have those features than doesnt have. I believe that implementing those will make the web-site become more and more perfect. Conclusion In conclusion, the government related issues are essential for every country and the government and people turn into use the e-government website for processing their transaction vial online. In between, those websites should have usability and usefulness for both expect and novice user (e.g. ICA website). So, it should be aware to consider the information architecture in designing and developing the website. According to my literature review, I studied a case, ICA website, in the point of usability concepts especially users, the interaction design between user and the system. According to my studies, user can get more satisfaction when using this ICA website than going physically to ICA building and process the transactions manually. I realize that the website will be more usability, effectiveness and efficiency by focusing on my suggestion base on information architecture issues.

What are Anabolic Steroids? :: essays research papers

What are Anabolic Steroids? Anabolic steroids - or more precisely, anabolic/androgenic steroids - belong to a group known as ergogenic, or so-called "performance-enhancing," drugs. They are synthetic derivatives of testosterone, a natural male hormone. "Anabolic" means growing or building. "Androgenic" means "masculinizing or generating male sexual characteristics. Most healthy males produce between 2 and 10 milligrams of testosterone a day. http://www2.msstate.edu/~jnd2/index.html Reasons for Steroid Use The most common reasons people use anabolic steroids are to: increase muscle mass increase strength train harder reduce the recovery time needed after training Some people believe the benefit from taking steroids is physiological, they make people feel that they are stronger or faster. Others believe that they make people feel that they are more aggressive and so they are able to train harder. Steroid Usage Among Teenagers Steroid usage has often been stereotyped to football players, weightlifters and bodybuilders. New research suggests that this is far from true. Instead, most heavy steroid users are middle class white males, 35% of which do not intend on participating in sporting events. 26% of high school age steroid users cited personal appearance as their primary motive for using the drug. These new trends in steroid use have been attributed to the "new male image" that is being splashed throughout advertisements and magazines. Teenage males develop a desire for the lean, mean and muscular look exemplified by Calvin Klien models and others. The quickest way to success is through anabolic steroids. Many of these teenagers will risk possibility of the side effects associated with steroid usage in exchange for respect. Despite massive weight and muscle gains, many steroid users are never quite happy with their physique. This condition is being labeled as "reverse anorexia" by psychologists and doctors. "I have seen a kid gain 100 pounds in 14 months and still not be satisfied," reports Neil Carolan of BryLin Hospital in Buffalo. Carolan has counseled over 200 teenage steroid users. Arnold Schwarzenegger, once a steroid user himself, addresses the issue of teenage steroid use. "Teenagers should never take anabolic steroids in an attempt to build up the size and strength of their muscle structure. During the teenage years, young males are already in their most anabolic state, with testosterone flooding the system. Adding synthetic anabolic at this point is totally unnecessary." history Greek Olympians used strychnine and hallucinogenic mushrooms to "psyche up" for an event. In 1886 a French cyclist was the first athlete to die from using a performance enhance, called speedballs, a mixture of cocaine and heroin. In the 1920's, physicians inserted slices of monkey testicles into male athletes to help

Improvement of standard living contributes to damage to environment Essay

In the last decade, many countries over the world have to experience the inevitable consequences of damage to environment. The environment has been sacrificed as the people’s standard living has been improved, which is including the rising of new technology. Sometimes, the new technology that has been invented can cause environment’s devastation enhancement and also harms the ecosystem on it. Many forests and parks have disappeared so that animal extinction for some species cannot be avoided. Nowadays, many developer company compete each other to build residences, apartments, hotels, malls, entertainment centers, such as cafes, cinemas as the enhancement of our standard living. People need a living place more than just a place to sleep and take a rest. The more facilities that one residence area or apartment has, such as swimming pool, golf area, gym, supermarket; the more benefit they can offer to attract customer. It means, one developer company needs bigger areas to construct a residence or apartment. Besides that, we can see the increasing amount of skyscraper buildings in big cities. Along with many constructions, it means that many green areas has to be cut off to be changed into a commercial area and people do not contemplate the consequences of not having enough trees and green areas. In addition to this, many constructions also are not built with a good drainage system. Due to this matter, flood happens everywhere. For instance, in Jakarta, Indonesia, flood happens at least once per year during peak rainy season as the result of constructing park and forest to be a commercial building. Industrial companies also contribute to environment’s devastation. High technology system is developed to support the industrial business. Some of new technology system that has been invented are not eco-friendly. For instance, in Agriculture industry, pesticide is used for controlling the pest that can harm the plant. The consequences of using pesticide that can contaminate the soil, the plants, and harm the ecosystem surrounding it are being ignored and also it can harm the people who consume the fruits or vegetables of those plants. In addition to this, many wastes are produced every year and most of the waste cannot be recycled. Some of the waste fills the river and harm the ecosystem that live in the river, such as fishes. Later on, consuming fish from contaminated river can jeopardize human’s health. In the end, we have to realize that along with standard living improvement, often we neglect our environment and abandon the balancing of ecosystem in our planet. Besides environment devastation, we also harm our lives and our next generation lives. It is suppose that now is the perfect time for us as human being to look after our planet; maintain, protect and nourish our environment surrounding us to build a better health life in the future.

Digital Fortress Chapter 12

David Becker had been to funerals and seen dead bodies before, but there was something particularly unnerving about this one. It was not an immaculately groomed corpse resting in a silk-lined coffin. This body had been stripped naked and dumped unceremoniously on an aluminum table. The eyes had not yet found their vacant, lifeless gaze. Instead they were twisted upward toward the ceiling in an eerie freeze-frame of terror and regret. â€Å"?Donde estan sus efectos?† Becker asked in fluent Castillian Spanish. â€Å"Where are his belongings?† â€Å"Alli,† replied the yellow-toothed lieutenant. He pointed to a counter of clothing and other personal items. â€Å"?Es todo? Is that all?† â€Å"Si.† Becker asked for a cardboard box. The lieutenant hurried off to find one. It was Saturday evening, and the Seville morgue was technically closed. The young lieutenant had let Becker in under direct orders from the head of the Seville Guardia-it seemed the visiting American had powerful friends. Becker eyed the pile of clothes. There was a passport, wallet, and glasses stuffed in one of the shoes. There was also a small duffel the Guardia had taken from the man's hotel. Becker's directions were clear: Touch nothing. Read nothing. Just bring it all back. Everything. Don't miss anything. Becker surveyed the pile and frowned. What could the NSA possibly want with this junk? The lieutenant returned with a small box, and Becker began putting the clothes inside. The officer poked at the cadaver's leg. â€Å"?Quienes? Who is he?† â€Å"No idea.† â€Å"Looks Chinese.† Japanese, Becker thought. â€Å"Poor bastard. Heart attack, huh?† Becker nodded absently. â€Å"That's what they told me.† The lieutenant sighed and shook his head sympathetically. â€Å"The Seville sun can be cruel. Be careful out there tomorrow.† â€Å"Thanks,† Becker said. â€Å"But I'm headed home.† The officer looked shocked. â€Å"You just got here!† â€Å"I know, but the guy paying my airfare is waiting for these items.† The lieutenant looked offended in the way only a Spaniard can be offended. â€Å"You mean you're not going to experience Seville?† â€Å"I was here years ago. Beautiful city. I'd love to stay.† â€Å"So you've seen La Giralda?† Becker nodded. He'd never actually climbed the ancient Moorish tower, but he'd seen it. â€Å"How about the Alcazar?† Becker nodded again, remembering the night he'd heard Pacode Lucia play guitar in the courtyard-Flamenco under the stars in a fifteenth-century fortress. He wished he'd known Susan back then. â€Å"And of course there's Christopher Columbus.† The officer beamed. â€Å"He's buried in our cathedral.† Becker looked up. â€Å"Really? I thought Columbus was buried in the Dominican Republic.† â€Å"Hell no! Who starts these rumors? Columbus's body is here in Spain! I thought you said you went to college.† Becker shrugged. â€Å"I must have missed that day.† â€Å"The Spanish church is very proud to own his relics.† The Spanish church. Becker knew here was only one church in Spain-the Roman Catholic church. Catholicism was bigger here than in Vatican City. â€Å"We don't, of course, have his entire body,† the lieutenant added. â€Å"Solo el escroto.† Becker stopped packing and stared at the lieutenant. Solo el escroto? He fought off a grin. â€Å"Just his scrotum?† The officer nodded proudly. â€Å"Yes. When the church obtains the remains of a great man, they saint him and spread the relics to different cathedrals so everyone can enjoy their splendor.† â€Å"And you got the†¦Ã¢â‚¬  Becker stifled a laugh. â€Å"Oye! It's a pretty important part!† the officer defended. â€Å"It's not like we got a rib or a knuckle like those churches in Galicia! You should really stay and see it.† Becker nodded politely. â€Å"Maybe I'll drop in on my way out of town.† â€Å"Mala suerte.† The officer sighed. â€Å"Bad luck. The cathedral's closed till sunrise mass.† â€Å"Another time then.† Becker smiled, hoisting the box. â€Å"I should probably get going. My flight's waiting. â€Å"He made a final glance around the room. â€Å"You want a ride to the airport?† the officer asked. â€Å"I've got a Moto Guzzi out front.† â€Å"No thanks. I'll catch a cab.† Becker had driven a motorcycle once in college and nearly killed himself on it. He had no intention of getting on one again, regardless of who was driving. â€Å"Whatever you say,† the officer said, heading for the door. â€Å"I'll get the lights.† Becker tucked the box under his arm. Have I got everything? He took a last look at the body on the table. The figure was stark naked, face up under fluorescent lights, clearly hiding nothing. Becker found his eyes drawn again to the strangely deformed hands. He gazed a minute, focusing more intently. The officer killed the lights, and the room went dark. â€Å"Hold on,† Becker said. â€Å"Turn those back on.† The lights flickered back on. Becker set his box on the floor walked over to the corpse. He leaned down and squinted at the man's left hand. The officer followed Becker's gaze. â€Å"Pretty ugly, huh?† But the deformity was not what had caught Becker's eye. He'd seen something else. He turned to the officer. â€Å"You're sure everything's in this box?† The officer nodded. â€Å"Yeah. That's it.† Becker stood for moment with his hands on his hips. Then he picked up the box, carried it back over to the counter, and dumped it out. Carefully, piece by piece, he shook out the clothing. Then he emptied the shoes and tapped them as if trying to remove a pebble. After going over everything a second time, he stepped back and frowned. â€Å"Problem?† asked the lieutenant. â€Å"Yeah,† Becker said. â€Å"We're missing something.†

Anthropologie Culturelle Essays - Jewish Culture, Hebrew Calendar

Anthropologie Culturelle Essays - Jewish Culture, Hebrew Calendar Anthropologie Culturelle Les Amish : une communaut? hors du temps I) LES ORIGINES DES AMISH On trouve les racines des Amish dans la communaut? des Mennonites. Les deux appartiennent au mouvement des Anabaptistes qui remonte ? lpoque de la R?forme. Les Anabaptistes croyaient que seuls les adultes devaient ?tre baptis?s car ils avaient conscience de leur acte et qu?ils devaient rester en marge de la soci?t?. Beaucoup d?Anabaptistes furent extermin?s, consid?r?s comme h?r?tiques par les Catholiques comme les Protestants et beaucoup all?rent se r?fugier dans les montagnes suisses et au sud de l?Allemagne. C?est dans ce contexte qu?appara?t le mouvement Amish : les pers?cutions continu?rent jusqu?au XVIII? si?cle et entre 1693 et 1697 une partie de lglise Mennonite suisse (les Fr?res Suisses) se s?para du reste de la Communaut? pour former le mouvement Amish. Cette communaut? souhaitait pr?server la discipline biblique au sein de la communaut?. A partir de 1663, une partie ?migra aux Etats-Unis pour ?chapper au militarisme europ?en et pr?server la foi des anc?tres! dans un pays neuf aux perspectives ?conomiques attrayantes : ils stablirent au nord des Etats-Unis, en Pennsylvanie, et se lanc?rent dans l?agriculture avec succ?s. 1. Quelle est la valeur symbolique du schisme Amish ? En 1693 un ?v?que suisse du nom de Jacob Amman se s?pare des Fr?res Suisses Mennonites : ses successeurs ont ?t? baptis?s les Amish. Bien que les deux communaut?s se soient s?par?es, elles partagent de nombreux points communs : elles ont les m?mes croyances en ce qui concerne le bapt?me, la non violence et les doctrines bibliques fondamentales. Cependant elles diff?rent en mati?re de v?tements, de technologie, de langue, de fa?on de travailler et d?interpr?tation de la Bible. D?apr?s l?historien Eli Gingerich, dans ses ?crits de 1978, il y a sept domaines au centre de la controverse entre les Mennonites Suisses et les Amish qui ont pouss? au schisme entre 1693 et 1697 : ? la communion deux fois par an ? l?habitude de laver les pieds d?autrui comme rite religieux ? le fait d?isoler et dviter un membre de la communaut? excommuni? ou puni ? s?en tenir ? une discipline communautaire tr?s stricte ? die Treuherzigen : le probl?me de savoir si oui ou non les ? justes ? ?taient prot?g?s ? les codes vestimentaires ? les codes concernant la coiffure Gingerich explique plus loin que ? ni l?un ni l?autre des deux parties ne voulait c?der. Chacune ?tait d?termin?e. Aucune ne voulait admettre la possibilit? de se tromper ou dchouer. Il s?est av?r? qu?il ?tait impossible de communiquer pour mieux comprendre l?autre partie. Les deux Eglises ne se sont jamais retrouv?es. ? En fait ces sept domaines ou points de dispute ne suffisent pas d?apr?s d?autres auteurs ? expliquer le schisme : il y avait d?j? au sein de l?Eglise Mennonite Suisse une litt?rature ? proto-Amish ? identifi?e comme telle par Nikolaus W?thrich en 1807 et par Christian Plank qui faisait partie du cercle d?intimes de Jacob Ammann mais avait quitt? le groupe Amish. En fait ces auteurs d?montrent qu?il faut remonter ? Simon Menno, le fondateur du mouvement Mennonite pour expliquer la controverse sur deux points fondamentaux pr?c?demment cit?s : l?isolement d?un excommuni? ou d?un puni et les Treuherzigen. ? L?isolement physique : d?apr?s W?thrich , il est impossible de consid?rer l?isolement physique que pratiquent les Amish et que contestaient les Mennonites comme ?tant fond? du point de vue biblique par l?ap?tre Paul. Tout remonte donc ? Menno lui-m?me. Gingerich explique ainsi que cet isolement physique date en fait de 1555 : Leenaert Bouwens a ?tabli cet isolement pour punir les personnes nocives au reste de la communaut?. Cet isolement se fait entre toutes les cat?gories de personnes : les enfants sont s?par?s de leurs parents, les ?pouses de leur mari ... Cependant cette mesure fut contest?e par une femme qui refusait dtre s?par?e de son mari : en cons?quence, Menno lui-m?me lutta contre cette s?v?rit?. En 1693 lorsque Jakob Ammann essaya de r?introduire l?isolement physique dans la communaut? suisse Mennonite, il re?ut l?appui des plus traditionalistes et conservateurs qui favoris?rent le schisme. ? Les Treuherzigen : c?est le deuxi?me point important de la controverse Mennonites/Amish. Litt?ralement les Treuherzigen sont ceux dont le coeur est fiable, fid?le ou loyal. Ils sont parfois appel?s les Anabaptistes partiels. En fait ce sont ceux qui

Frankenstein by Shelley, Mary.

Frankenstein by Shelley, Mary. Hidden LoveFrankenstein Love is an aspiration based on admiration and benevolence. To love another is to admire them and to have a warm attachment to them. Many things in one's life have the ability to cloud or cover up feelings of love. Such things as rage, hate, ugliness, and revenge. Despite these negative feelings and thoughts, love is present in every being, every animal, and anything that possesses the beautiful thing we call life.There is an excellent book titled Frankenstein, written by Mary Shelley, that displays the use of unseen love to drive a creature to destruction, murder and, devastation. Can such a being who has committed so many acts of wretchedness contain such a feeling as love? Some people think that for such a being that love is not possible to obtain, and others will agree, but argue that although it may be impossible to obtain love from something, it is easy and very possible to have love for something.Promotional photo of Boris Karloff from The Bride ...Throu ghout the whole novel, the monster talks of revenge on the doctor for making him live with his ugliness and being rejecting by people because of it. Even the doctor was frightened and ran away when he first saw his creation's hideous looks and monstrous body. Right off the bat, the doctor could have killed the fiend and rid himself of it forever, but he didn't. He knew that for him to kill this thing, it would be like killing his own beloved child. Seeing the reaction of Frankenstein and the other humans, the creature vowed to hunt down and destroy Victor for bestowing such looks upon this creature's body. What the monster was looking for was love, and he never found any, but he had plenty. The monster loved Victor for letting him live. The monster...

Capital Budgeting for Equator Ltd

Equator Ltd. is looking at expanding its operations into manufacturing tablet computers. The company has two options to consider from, one being Plant A which is highly automated and the other being Plant B which is more labour intensive. The cash inflow and outflow for both the options have been analysed using capital budgeting techniques, the results of which are presented below: Both the options have favourable results where the NPV is positive, IRR is more than the cost of capital and the payback period is within the project period. However, the company should go ahead with Plant A as it has higher NPV and IRR. Even though Plant B has lower payback period, but for mutually exclusive projects, the project with highest NPV followed by IRR is selected. Hence the company should go for Plant A. The cost of capital considered here is 13.35% as this the WACC used by the Computer tablet industry and hence is a better discounting factor as it takes into account all the risks associated with this project. The fixed allocation cost has not been considered in the analysis as it is not an incremental cost. The increased working capital is assumed to be recovered at the end of the project life for both the projects. There is risk inherent in a project because no one can accurately predict the future outcomes. It is due to the variability of the future cash flows of the project. Market risk – the economic growth rate is assumed to 5.5% for the project and the sales have been projected on the economic growth rate basis. However, if the economic growth rate does not take as projected, the analysis of the investment may go wrong i.e. if the growth rate decreases, the sales will decrease and the NPV will reduce (Drake, NA) Also there is a risk of a change in the inflation rate. An increase in the inflation rate may increase the operating costs, thus making the project less profitable. Project specific risk – The management may predict wrong cash flows for the project. If the prediction goes wrong, then the whole investment may go for a toss. Industry specific risk – an abrupt change in the industry specific regulations may increase the industry specific risk. Also technological advancement in the industry may increase risks. Like if a better product comes in the market than tablet computers, the market for tablets will decrease, thus causing loss to the company (Dontigney, NA) Company specific risk – this risk may arise due to company specific factors like change in the management of the company, any strikes or lock outs by the employees which may disrupt the operations of the company and thus the revenue might be affected. Efficient Market Hypothesis is a proposition that the stock prices in the market perfectly reflect the true value of the firm from the available information. The theory believes that no investor can gain from identifying undervalued stocks using technical and fundamental analysis. Any new information available in the market about the stock is immediately adjusted in the stock price and hence the stocks become accurately priced. Therefore all investors whether uninformed or experts will obtain the same rate of return (Malkiel, 2003). Also the theory believes that if any trader identifies a undervalued or overvalued stock, this will motivate the trader to undertake trading in order to make abnormal profits and in the process the prices of the stock will move towards the its intrinsic value, making the stock price efficient which reflects its fundamental value. Intrinsic value of a share is the present value of cash flows in the form of dividends and the cash flow from the sale of stock . There are three forms of capital market efficiency i.e. weak efficiency, semi strong efficiency, strong form efficiency. Under the weak form efficiency, it is believed the stock prices fully reflect all the past information of the security. Thus an analyst cannot make gains using technical analysis as it is based on past prices. Under semi strong form efficiency, the stock prices fully reflect all public information about the stock. Hence, traders with access to non public information can make abnormal profits. Under strong form of efficiency, the markets are very efficient and quickly react to the new information to adjust stock prices thus making it impossible for any investor to make excess profits. Capital markets are channels through which the idle funds of a potential investor are put into effective use. A company can raise funds through equity or bonds in a capital market. A company generally raises funds in a capital market for long term projects. It is very convenient for the companies to raise funds if the capital markets are efficient because efficient capital markets ensure the funds flow to the highest valued projects. The stock prices at which the stocks would be issued is determined by the market and the market ensures that the stock prices fully reflect the fundamental value of future cash flows. Thus, if the project of Equator Limited promises to maximise the shareholder value, the future value of all cash flows would be incorporated into the stock prices at which the company would raise the new capital. Also efficient markets enable the company to focus on long term projects instead of short term because the funds are easily available from potential investors for high value long term projects (Jones, Netter, NA) We see that tablet computer is a growing industry and hence the outlook for this industry is good. This will help the company in attracting capital easily as the investors would be willing to invest in an industry which has high growth prospects (Dudley, Hubbard, 2004). And moreover since the company is already an established player in the computer market, these will double the ease with which it can raise the funds. Drake, P., (NA), Capital Budgeting and Risk, accessed online on 22 nd January, 2017, available at https://educ.jmu.edu/~drakepp/principles/module6/cbrisk Dontigney, E., (NA), What Factors Increase the Riskiness of a Capital Budgeting Project? accessed online on 22 nd January, 2017, available at https://yourbusiness.azcentral.com/factors-increase-riskiness-capital-budgeting-project-26421.html Malkiel, B.G., (2003), The Efficient Market Hypothesis and Its Critics, CEPS Working Paper No.91 Jones, S.L, Netter, J.M., (NA), Efficient Capital Markets, accessed online on 23 rd January, 2017, available at, https://www.econlib.org/library/Enc1/EfficientCapitalMarkets.html Dudley, W.C., Hubbard, R.G., (2004), How Capital Markets Enhance Economic Performance and Facilitate Job Creation, Global Market Institute, Goldman Sachs

This represents one assignment, comprised of 4 related papers, each Thesis

This represents one assignment, comprised of 4 related papers, each between 10 - 15 pages - Thesis Example 363). Thus, theories are an expression of specifically defined domains that offer explanations of how and why causal links are formed â€Å"so that the theory gives specific predictions† (Wacker, 1998, p. 364). More particularly, theory is a â€Å"limited and fairly precise picture† (Wacker, 1998, p. 364). The limited and precise picture informed by theory is based on how terms, domains, links/relationships and predictions/assumptions are defined (Wacker, 1998, p. 364). In this regard, theories by definition are operational. As Wacker (1998) explains, a theory answers the questions of â€Å"how, when (or where), and why† which is distinguished from descriptive objectives which merely answers the questions of â€Å"what (or who)† (Wacker, 1998, p. 364). Gelso (2006) offers a more condensed definition of theory and in doing so defines theory as â€Å"a statement of the suspected relationship between and among variables† (p. 458). From this perspective, theories are expected to be present in just about all aspects of research. In other words, in all research it should be anticipated that variables should be linked in one form or another. However, Gelso (2006) cautions that theories can be either informal or formal. Informal theories do not contain explicit statements and lack objectives for formulating a â€Å"logically consistent and mutually interdependent body of knowledge† (Gelso, 2006, p. 458). According to Gelso (2006) a theory will have scientific value if it is able to reveal why it is anticipated that variable s will be related or will have an impact on each other. There must also be logical rationales for anticipating the link between and impact of variables (Gelso, 2006). In this regard, theory functions in four main ways: descriptive, delimiting, generative and integrative (Gelso, 2006). The

Enterprise Management Essay Example | Topics and Well Written Essays - 2000 words

Enterprise Management - Essay Example l 2009), Sky News, UK, [Online] Available: http://news.sky.com/skynews/Home/Business/British-Airways-Job-Losses-Profits-Down-During-February-Snow-As-Passenger-Numbers-Continue-To-Fall/Article/200904115255103 [April 28, 2009] 11 Brimelow P., March 2009, First a Rally, then Hyperinflation? Market Watch, New York, [Online] Available: http://www.marketwatch.com/news/story/first-rally-then-hyperinflation/story.aspx?guid={F8CFE313-144B-4CFD-9EE7-BC2F4A4B9A63}&dist=TNMostRead [April 28, 2009] 11 Krasny R., April 2009, What the Fed is considering at this weeks meeting, Reuters, [Online] Available: http://www.reuters.com/article/businessNews/idUSTRE53Q6KP20090427?feedType=RSS&feedName=businessNews [April 28, 2009] 11 The growth potential of the core companies with a country largely impacts the economy. At the same time the economic health of a country instantly affects the companies working within it. The enterprises within a nation and the nation’s economy are two inseparable entities; one affects the other. Any economic downfall thus results in the poor health of the enterprises. And if the affected economy is the largest and in the world, the ill effects of the economic downturn is dissipated throughout the countries of the world. History has witnessed on such severe economic downfall in 1929, named Great Depression. The present economic recession, termed as the Credit Crunch of 2009 is and perhaps will be more striking. Globalization has led to integration of companies all over the world. Organisations have taken a cue from the Global Commodity Chain model and went overseas, often to enjoy comparative advantages of cost. These moves have boomeranged now. Different divisions of the same company are facing problem for being based out in different countries (February Snowfall Cost British Airways  £20m, April 2009) There is a very low probability that the cash and cash equivalents of a company deposited with a bank gets dissolved. In fact banks always invest their

Assignment of Acc Essay Example | Topics and Well Written Essays - 1500 words

Assignment of Acc - Essay Example 129). Among number of departments, the name of finance department is one of them. Finance department is responsible to manage and utilize the funds of the company as a whole. There are number of concepts that come under the ambit of finance and its related literature. Concepts are now moving and enhancing with perfection as well (WILLIAM G. DROMS, Jay O. Wright, 2010, pp.176). Among number of concepts, the name of fund management is one of them, which has its own recognition and importance in a broad nutshell. Managing the funds is an important provision and organizations always have to do something to do the same (NEELAN, Michael H., 2007, pp. 148). The main theme of this assignment is to pen down a sort of analysis broadly refers to cost management stance. The company name of Cycler mate and there are 4 different options from which the entire productivity of the company would be analyze accordingly. Option-1 Stop selling through cycle shops, and focus instead on building up direct mail order and internet sales Cost efficiency is one of the most integral and important part of an organization through which an entity could get the desired result (WARREN, David R., 1997, pp. 57). Organizations have to consider different options in order to get the things done accordingly. Currently, there are number of selling options are available which could be consider by a company or a management to pursue, merely to decrease down the level of cost association. In this scenario, the company is strategizing to go with internet based sales instead of focusing on the selling of the cycles through the cycle shops. Selling the cycles to the consumers with this particular action, will certainly decrease the level of cost of the company and resultantly will increase the financial belongings of the company as a whole. The budgeted figure of this scenario is mentioned below, Sales units price ? Cost Per Sale direct mail order and internet 1,100 700 1.57 cycle shop 1,400 420 3.33 The c omparative analysis of direct mail order and internet and cycle shop is mentioned below in details, year to 12/30/2012 12/30/2011 12/30/2010 12/30/2009 12/30/2008 Â   units units units units units direct sales units 1,055 1,178 967 850 743 shop sales units 1,450 1,621 1,334 1,172 1,010 Total units 2,505 2,799 2,301 2,022 1,753 Difference 395 443 367 322 267 Project Revenue through Direct Sales = 1100 * 700 = 770,000 Project revenue through Cycle Shops = 1400 * 420 = 588,000 Difference = 182,000 270 more cyle units would have been sold by the company to increase the revenue through direct selling 1100 + 270 = 1370 * 700 = 959,000 In order to break even, sales through cycle shop should be of 1833 units in total Project Revenue through Direct Sales = 1100 * 700 = 770,000 Project revenue through Cycle Shops = 1833 * 420 = 770,000 The main strength of this particular strategy is getting the figure of the units which would have been required by the companies to use accordingly, while the re is no risk associated with the same. Option-2 According to the analysis, the price which was mentioned in the year 2011 was the best price for the company as a

Experience of Illness and Disability Essay Example | Topics and Well Written Essays - 3750 words

Experience of Illness and Disability - Essay Example It also includes the behavioral responses, health care seeking, and receptivity to and adherence to the treatment of pain. Current research indicates that rheumatoid arthritis is a highly complex problem and involves sociological, economic and psychological variables, in addition to the traditional medical components. Pat, aged 46, attends a private clinic for pain relief. Pat comes from a simple family background. When he became a teen-ager, he left for the City of London to seek work in order to send money home. In London, he married Kate, who is also of Irish descent. He worked as a postman in London for twenty years. He raised his family in rented rooms with their two children. He had to work hard and he mostly did over-time work in order to support his family. Finally, the couple built their own home with the help of Kate's dad. He had felt the first sensations of pain during that time which persisted up to the present. He had chronic back pain. So he began taking ibuprofen and he carried on with this work. Then when the Mail Department was reorganized, he moved to a desk job. That was when the bouts got more frequent and painful. His doctor, a general practitioner told him that he had been carrying his post-bag wrong all those years. His doctor kept giving him repeat prescriptions for paink illers and he kept complaining they didn't work. He started taking ibuprofen, a painkiller drug. Then he started having days off at a stretch, so he could undergo some tests. Since all the tests of the doctor were inconclusive, he sought the help of an osteopath. The osteopath was professional and put him through a lot of painful manipulations but he seemed to lose interest after a while. His officemates complained about his time off from work. Kate and his kids were very sympathetic. He goes to see a psychologist who believes that his pain is real. He is comforted when the psychologist affirmed his pain.Pat's narrative is important to his recovery. By uncovering a means of interpreting the illness, he can re-establish the relationship between himself, the world and his body. (Williams, 1984). The narrative reconstruction is focused on gaining meaning and import to the illness by placing it within the context of one's own life and to reconstruct the narrative of the self (Frank, 199 5). Drawing up a narrative of one's chronic illness within the framework of one's own life history makes it possible to give meaning to events that have disrupted and changed the course of one's life (Williams, 1984). When individuals are unable to achieve this, identity issues remain unresolved. The ways in which illness effects self-change has been explored through narratives (Frank, 1995). There are three types of illness narratives: restitution, chaos and quest. Restitution involves seeking to return to the former self, chaos depicts an inability to interpret and make sense of the illness and quest, seeking to achieve a new self that draws on the experience of having suffered. In this case study, Pat's narrative reflects the restitution type where he seeks to return to his former self. Identity reconstruction takes the premise that loss of self is a fundamental consequence of chronic illness. Pat aspires to see the end of his pain. In the last few paragraphs of his narrative, he states that after the acupuncture, daily massage from Kate and a dram of whiskey, he is able to sleep well and face a

Taxation Essay Example | Topics and Well Written Essays - 1750 words

Taxation - Essay Example Your sources should be fully referenced. (i) Compliance with tax laws: it is the sole duty of tax practitioner to make sure that the clients of the accounting firm comply with all the tax laws as they affect their income, benefits, savings, investments etc. This will prevent a situation whereby tax laws are intentionally or unintentionally broken by people. In the preparation of payroll in accounting process, it is important that tax matters must be ironed out to ensure compliance with tax laws (Gowthorpe and Blake, 1998) (ii) Tax evasion as a crime: The tax practitioner makes sure that people understand that tax evasion is a serious crime that is punishable by prison terms. Ordinary people do not understand this fact, hence it is the responsibility of the tax practitioner to sound the warning in the hearing of the people (Gowthorpe and Blake, 1998). Most importantly, the agents and advisers are easily accessible to the businesses and individuals that want to settle their tax issues. They give tax advice and provide the following tax resources (forms, manuals and tax resources): (1) PAYE forms for employers; (2) Self Assessment Vat form; (3) Corporation Tax form; (4) Tax Credits Manuals; (5) Capital Gains tax form; (6) Tax and Trusts forms etc (HMRC, 2010). Question 3: There are various ways in which the Chancellor can regulate the spending power of individuals in his annual budget. Explain these measures and evaluate the impact on the net income after tax, of an individual aged under 65 with total income comprising earned income of  £ 40,000, by comparing 2008/9 tax rates and allowances with those of 2009/10. (a) Reducing Taxes: when taxes (income, corporation, property etc) are reduced, this will encourage people to spend more. This entails that the tax rates are made lower comparable to that of the preceding or succeeding fiscal year (Weir & Beetham, 1999). (b) Increase Taxes: On the other hand, the

Deepening Understanding Of A Topic Through Research Essay

Deepening Understanding Of A Topic Through Research - Essay Example This learning outcome provided insights in preparing a thesis statement, annotated bibliography, classical argument and reference list. These activities effectively helped in understanding plagiarism and styles of referencing. The activities helped in writing an appealing thesis statement, and an introductory paragraph. The activity on plagiarism, referencing annotated bibliography and classical arguments helped in attaining the goals of the outcome. All the assignment provided basics for understanding the learning outcome. The activity on annotated bibliography was surprising because it is done differently from other writing. In addition, activities on in-text citation and referencing provided insights on how they are done. In preparing a classical argument, for instance, I learned how to analyze and break down the argument, and how to state the argument in the essay. Application of group arguments could effectively be used to enhance the outcomes of this learning activity.This lear ning outcome effectively helped in writing a summary and strong response and preparing a situation paper. It also played a role in understanding how to write a progress report in light of ethical and contemporary issues. This activity helped in forming a creative or direct title and in clarifying the subject of the paper in the introduction. For this learning outcome, activities such as a summary and strong response, exploratory research and progress report, and classical argument were helpful in achieving the outcome.

Taxation Essay Example | Topics and Well Written Essays - 1750 words

Taxation - Essay Example Your sources should be fully referenced. (i) Compliance with tax laws: it is the sole duty of tax practitioner to make sure that the clients of the accounting firm comply with all the tax laws as they affect their income, benefits, savings, investments etc. This will prevent a situation whereby tax laws are intentionally or unintentionally broken by people. In the preparation of payroll in accounting process, it is important that tax matters must be ironed out to ensure compliance with tax laws (Gowthorpe and Blake, 1998) (ii) Tax evasion as a crime: The tax practitioner makes sure that people understand that tax evasion is a serious crime that is punishable by prison terms. Ordinary people do not understand this fact, hence it is the responsibility of the tax practitioner to sound the warning in the hearing of the people (Gowthorpe and Blake, 1998). Most importantly, the agents and advisers are easily accessible to the businesses and individuals that want to settle their tax issues. They give tax advice and provide the following tax resources (forms, manuals and tax resources): (1) PAYE forms for employers; (2) Self Assessment Vat form; (3) Corporation Tax form; (4) Tax Credits Manuals; (5) Capital Gains tax form; (6) Tax and Trusts forms etc (HMRC, 2010). Question 3: There are various ways in which the Chancellor can regulate the spending power of individuals in his annual budget. Explain these measures and evaluate the impact on the net income after tax, of an individual aged under 65 with total income comprising earned income of  £ 40,000, by comparing 2008/9 tax rates and allowances with those of 2009/10. (a) Reducing Taxes: when taxes (income, corporation, property etc) are reduced, this will encourage people to spend more. This entails that the tax rates are made lower comparable to that of the preceding or succeeding fiscal year (Weir & Beetham, 1999). (b) Increase Taxes: On the other hand, the

Hamlet Questions Answered Essay Example for Free

Hamlet Questions Answered Essay Question 1: Laertes and Polonius provide several explanations of their reasons for Ophelia to stop seeing Hamlet. Both their opinions appear to be unreasonable, which is evident through their oppressive and restrictive attitudes. Laertes believes Ophelia is beneath Hamlet on social level, therefore he voices that the prince’s, â€Å"choice must be circumscribed.† This is unreasonable as Laertes is diminishing Ophelia’s confidence by referring to the fact that Hamlet’s partner will be chosen for him, and Ophelia would not fit this role, or be considered for it. Laertes continues to refer to Hamlet in a negative matter, stating that his, â€Å"love,† is, â€Å"not permanent,† and, â€Å"the perfume and suppliance of a minute,† meaning it is brief, and temporary. Polonius also presents unreasonable arguments as to why Ophelia should stop seeing Hamlet. The hypocritical nature of Polonius is evident through his commands to Ophelia: â€Å"To thine own self be true,† which is later followed by, â€Å"you’ll tender me a fool.† It is clear that Polonius is only concerned with sculpting Ophelia to act a specific way to ensure that his own reputation is not tainted. Polonius states, â€Å"give every man thine ear, but few thy voice.† This also acts as a contrast to the previous statement, as Ophelia cannot be true to herself if she has to, â€Å"reserve,† her true self. Evidently, Polonius offers an unreasonable opinion to encourage the discontinuation of Ophelia’s relationship with Hamlet. Question 3: Both soliloquies voiced by Hamlet contain similar ideas and concepts, which are crucial to understanding the nature of his character. The two soliloquies present Hamlet as an isolated figure, which is seen by the language such as, â€Å"and thy commandment all alone shall live,† and, â€Å"break, my heart, for I must hold my tongue.† These statements express the mental anguish Hamlet is experiencing in his, â€Å"distracted globe,† a metaphor for his scattered thoughts. The soliloquies also contain elements of hatred towards women. For Hamlet it particularly involves his mother, however he generalises his statement by voicing, â€Å"frailty, thy name is woman!† This is continued in his second soliloquy where Hamlet states, â€Å"O most pernicious woman!† Evidently Hamlet struggles to respect the role of women and the mannerisms of his mother, whom he refers to as a, â€Å"beast,† who married Claudius at a, â€Å"wicked,† speed. Question 6: Hamlet gives signs for potential madness in his first soliloquy, where he desires to commit suicide if it were not for the fact t hat â€Å"God† is, â€Å"’gainst self slaughter.† He refers to his hatred towards the world and it’s, â€Å"weary, stale, and unprofitable,† atmosphere. The negativity towards the nature of the world expressed by Hamlet provides a possible reason as to why he often isolates himself. Isolation is a dynamic that ultimately lead to madness, which is eventually what occurs with Hamlet. Furthermore, the audience obtains an indication of Hamlet’s potential for madness in the scene where he tells Horatio and Marcellus to, â€Å"swear,† their silence in relation to the ghost. Hamlet explains that he will put on an, â€Å"antic disposition,† which means he will, behave in a strange manner. The irony in this statement is that Hamlet does in fact go mad, and he announces this to Horatio and Marcellus as a means of giving himself permission to act, â€Å"out of joint.† Question 7: Claudius attempts to win over Denmark with his charming and manipulative behaviour, which is seen in the irony of his words: â€Å"Our dear brother’s death, the memory be green.† Claudius associates the death of his brother with new life and growth, so when the audience becomes aware of the, â€Å"unnatural,† and, â€Å"foul,† murder he committed, we are confronted with his wickedness. To establish his popularity Claudius repeatedly uses language that signifies national unity such as the, â€Å"jointress of this warlike state,† and â€Å"our heartsour whole kingdom.† This conscious work displayed by Claudius demonstrates his methodology in having Denmark view him as a compassionate and practical King. Question 8: There is a reference to the fact that Denmark is a Catholic country when the ghost states that he was, â€Å"cut off even in the blossoms of my sin/Unhousel’d, disappointed, unaneled;/no reckoning made† This provides evidence for Catholicism as the apparition was not able to confess his sins (died without the Last Rites). A second reference which expresses Denmark as a Catholic country is shown when Hamlet remarks, â€Å"O, that this too too solid flesh would melt/Thaw and resolve itself into a dew! Or that the Everlasting had not fix’d/ His canon ‘gainst self-slaughter.† This excerpt indicates that Hamlet wished to commit suicide, but cannot as it is considered wrong in the eyes of God, therefore he would not be able to forgive himself in the afterlife. This is why Hamlet wishes he could, â€Å"melt,† which would save him from the guilt he would feel due to self-slaughter. Question 9: There are significant differences between the previous King Hamlet and King Claudius. The audience is given evidence that Old King Hamlet was a respectable and genuine leader through Prince Hamlet’s remark, â€Å"So excellent a king†¦so loving† It is clear the King Hamlet was honest and caring in all his actions; this contrasts with King Claudius’ character, who is scheming and power-hungry, so much so that he murdered his own brother, which he concealed due to his deceptive personality. King Hamlet tackled foreign policies openly and was so good a leader that he defeated Old Fortinbras, which had him take his land for the people of Denmark. King Claudius acts in a less honourable manner, where he leads Denmark on the basis of impressions, similar to politicians as seen in the modern age.

Contemporary Trade Policy Of Greece Economics Essay

Contemporary Trade Policy Of Greece Economics Essay

Business is Compatible With Sustainable Growth and Environmental Well Being :: Business Ethics

Several studies have been commissioned to look into ways of modern business values (such as technology) are incompatible with sustainable growth and environmental well-being. People provide a broader approach to the introductory analysis of modern business problems and principles by their method of decribing business in a general way and relating into society as a whole. Business world is changing too fast. Globalization, technology, markets, new competitors, new activities are all causing quicker changes in our corporate environments. Focusing on results means that we have to define very clearly the relation between those main points, so that the outcome can be continuously measured against the facts. Improvement of the main objective of this conference is needed to listen to assessment of where we are today in terms of modern business, sustainable development, and environmental well-being. Modern businesses have an implicit set of essential values, however the most significant property is technology. The information technology may have streamlined the business processes, but also lead to job redundancies, retrenchment and outsourcing. This means that a lot of lower and middle level jobs have been done away with causing more people to become unemployed. Not only business world have influenced negatively but also society is affected unfavorably, for example genetically modified food which damages health or mobile phones which cause to radiation. Furthermore, gaining access and information is became easy and this lead to datamining, workplace monitoring and privacy invasion which are ethical issues that arise from technology. Limits and opportunities should be presented by changes in global, social and environmental circumstances, as limitations of future growth may occur if the global and environmental perspectives for sustainable societies are ignored. Nowadays, ‘Up-to-date business properties are compatible with sustainable growth and environmental well-being’ is an impossibility statement that modernity’s shift to environmental governance for sustainability is not a harmony, just a complication. Sustainable development satisfying the needs of today, without risking the possibilities of satisfying the needs of coming generations. The concept of growth is focused and centres on national and international changes of society from a social, economic, political and ecological point of view. Social relations have changed in ways that have undetermined the modernization process associated mainly as union busting, workplace surveillance and employment law.

Medicine an Elusive, Tempestuous Creature :: Medicine College Admissions Essays

Admissions Essay - Medicine an Elusive, Tempestuous Creature    We shall not cease from exploration/ And the end of our exploring Will be to arrive where we started/ And know the place for the first time T.S. Elliot Four Quartets Medicine has proven to be an elusive, tempestuous creature. It has appeared to me in visions nightmarish and calm, despairing and joyous. My pursuit has been an odyssey, taking me farther into my heart than I ever dreamed possible. However, before I could even begin to approach the emotional, physical and Intellectual demands of a physician's life, I had to gain a better understanding of myself, my identity and beliefs. Only with this stronger sense of self have I felt the confidence to give my best and my all, and to make my contribution to society.    My first in-depth exposure to medicine was as a high school Intern at the Children's Cancer Research Institute (CCRI) In San Francisco. It was a disturbing, If fascinating, Introduction to oncology. I witnessed a holocaust from within --pain, fear and horror in patients my own age and younger. The Internship compelled me to reconsider my commitment to medicine, and persuaded me to resolve my feelings about death and dying and perhaps investigate other careers. At the same time, the patients so inspired me, and I felt so glad to be alive after I left CCRI, that I could never really forget. It became an image seared into my memory, a standard by which I judged all other experience.    In college, opportunities for travel and exploration beckoned me away from medicine. I researched and wrote about America's heartland and the California coastline for Let's Go: USA. My interest in Americana led to an Internship at Common Cause In Washington DC, where I organized citizens' lobbying efforts. I found Journalism and law pleasant diversions, but under no circumstances would I wish to remain. Though extremely worthy professions, they did not suit my particular tastes. Nonetheless, they did give me a firm grasp of my stand on political and social Issues, and further piqued my Interest in travel and exploration.    During my junior year in England, I did some serious introspection. My British friends, though in a friendly manner, challenged my most basic assumptions, and by doing so, challenged me. Everything, from the way I held my dinner fork to my egalitarianism, was fair game.

Subway Verses the Tube Train

Subway and The Tube Train George Tooker, an American artist painted â€Å"Subway† in 1950. Cyril E. Power, a British artist, created â€Å"The Tube Train† in 1934. With a quick glimpse of the eye, one may think these two pieces of artwork are similar. After all, a subway and a tube train are basically the same thing. To a trained eye, one can see the many differences in the two pieces. Tooker was associated with the Magic Realism movements, and is best known for his depictions of alienation in modern city life (Artnet).Tooker focused on urban loneliness and disillusionment. His subjects are often obscured by heavy clothing and appear sagging and shapeless, trapped within their own dull worlds (Leninimports). Tooker adopted a method of using egg yolk thickened slightly with water and then adding powered pigment, a medium that was quick drying, tedious to apply, and hard to change once applied, called egg tempers (Leninimports). â€Å"Subway† depicts office workers trapped in a maze of prision-like passageways (Artnet).The central figure in â€Å"Subway† is a middle aged woman with short, gray hair, cut and curled in the style of 1950s (Whitney). Her facial expression is fearful, appears anxious, and looks depressed. Tooker paints her in midstride as she walks toward an unseen destination. She is wearing a bright red dress. The surroundings are dark and dull and of neutral colors. The viewer’s eye is drawn to the woman because of the positioning of the other figures in the painting and because the walls and railings of the subway create a fanlike effect around her (Whitney).The other female figures in the painting are in the distance and hard to be seen by the eye. The men in the painting are threatening figures who lurk in the background, wearing long coats, all identical except for the color (Whitney). Some of the men are looking suspiciously around the walls of the booths at the woman. The woman wears red, white, and blue whi ch may symbolize the desperate desire of American women in the 1950s to become more modern and independent (Whitney). Power was elected Fellow of the Royal Historical Society in 1925.That same year he helped set up Grosvenor School of Modern Art. It was here where he learned about lino cutting (Lenimports). Linocut is a printmaking technique where a design is cut into the linoleum surface with a sharp knife, with the raised areas representing a mirror image of the parts to show printed. The linoleum sheet is inked with a roller and then pressed onto paper or fabric. Power’s work was generally printed in color, with separate blocks for each color of ink (Nydam). â€Å"The Tube Train† is made of four colors, yellow, red, light blue, and dark blue.It is a representation of life in London as workers go home on the underground train. The seated rider’s heads are buried in newspapers. A few people are standing in the front of the train. Both men and women are seen in the print. The viewer is looking down the isle of the train, as if they are sitting in the back. This print is an example of a one point perspective. They print also uses a lot of repetition. The deiling design is repeated is all the ceiling tiles. All the seated riders are holding a newspaper. The men on the train are all wearing hats.One can now see how a quick look at a piece of artwork can be deceiving. Although the subject matter of art may be alike, the fine details, which give art its true meaning, can differ greatly from one piece to another. http://www. leninimports. com/cyril_e_power. html http://www. leninimports. com/george_tooker. html http://whitney. org/Education/Teens/RaidTheMuseum? GeorgeTookerByVita3052 http://www. artnet. com/artists/george-tooker/ http://nydamprintsblackandwhite. blogspot. com/2011/05/cyril-powers-tube-train. html http://query. nytimes. com/gst/fullpage. html

Understanding the Concept and Process of Marketing

Personal Development Plan |Column 1 |Column 2 |Column 3 |Column 4 |Column 5 |Column 6 |Column 7 | | | | | | | | | | | |SKILL |CURRENT |TARGET |DEVELOPMENT |CRITERIA FOR |TIME SCALE |EVIDENCE | | | |PROFICIENCY |PROFICIENCY |OPPORTUNITY |JUDGING SUCCESS | | | | | | | | | | | | |PRIORITY No 1. |Presentation skills |Competent enough for classroom but |Confident classroom |Make a presentation in Dr |Achieve at least a B Grade for my end |By the end of the |See â€Å"Self Assessment Template – | | | |nervous. Not professional standard. presenter |Smith’s tutorial group |of project presentation for Dr Patel |academic year |Presentation Skills† | | | | | | | | | | |PRIORITY No 2. |Written Skills |Technical descriptions ok but lack |Good descriptive writing|Show some of my work to |Achieve a 2. 1 in the Humanities |During my second year |See â€Å"Self Assessment Template – | | | |flair in presenting my â€Å"critical |and satisfactory |College Writing Fellow; | Programme assessments.Writing | |Communication Skills† | | | |thinking† |critical writing |prepare better essays for my |Fellow's opinion. My improved level of| | | | | | | |Humanities class. |confidence as writer. | | | | | | | | | | | | |PRIORITY No 3. Commercial Awareness |Interested in commercial issues, but |Practical knowledge |Participate in an industry |Find ; complete internship programme; |During the Summer |See â€Å"Self Assessment Template – | | | |do not have practical awareness | |summer internship programme |be able to talk † real business† with |Vacation period |Placement† | | | | | | |my tutor | | | | | | | | | | | | |PRIORITY No 4. Team working Skills |Poor – dislike working in teams, hate |Reliable and positive |Become a Student Union |Help organise a Society event; note |During my third year |See â€Å"Self Assessment Template – | | | |trusting my marks to others; hate |team member; competent |Society member; read about |how many of the skills I read about | |Teamwork† | | | |having to compromise my ideas |teamplayer |teamwork |were applied by me. Enjoy the | | | | | | | | |experience. | | | | | | | | | | | |PRIORITY No 5. |Leadership Skills |Lacking in confidence; not good at |Confident leader who can|Volunteer to lead on Spring |Group's satisfaction with me; project |During the Spring Term |See â€Å"Self Assessment Template – | | | |delegating and monitoring. |delegate |term group project. |mark; lecturer's feedback; my level of| |Tutorial† | | | | | | |confidence. | | |

Innovation in Food and Beverage Outlet

Executive summary â€Å"CONCEPT SELLS AND NOT JUST THE FOOD† – the project is executed only because of the fact that the statement i just made holds true in today’s challenging world. With the progression of the food service industry over the ages, it is appropriate to define a food and beverage outlet as a commercial organisation whose primary objective is profitability by means of discharging food and beverage to a guest. Thus it can be stated that one of the amin motives of the existence of a food and beverage outlet is profitability. Over the years there has been a padigram shift, and it’s not about the food and beverage anymore but it is about the â€Å"whole experience. † Thus, in this project i intend to explore innovations in the food and beverage industry, the various kinds of Entertainment and Novel ideas introduced by restaurateur and see the evolution of the entertainment over the years with the global perspective. The list of activities that i intend to undertake is : Do a detailed research of the innovations that the various renowned outlets across the world have done inorder to attract customers and increase their sales. Visit and study various outlets in mumbai in reference with the innovations done. Study the in-house entertainment provided by the various outlets in mumbai like tendulkar’s, out of the blue, jazz by the bay etc. Take personal interviews of the restaurateurs. Analyse the data acquired. Based on the study, make recommendations for a basic outlet so as to increase its profit. As it is said that â€Å"nowadays people pay for the experience and not just for the food† and also the busy schedule does not allow them to go to different places for enetrtainment and food, combination of entertainment and good food is exactly what is required. Inorder to understand the concept better i am short listing some restaurants in mumbai which have used innovations to drive customers in and will give details of the same. However, does entertainment in a food and beverage outlet actually make a difference to the guest or the outlet? What are the diffrent forms of entertainment that a food and beverage outlet offers? What are the innovations used? These questions will be discussed in depth in the due course of the project.

Dubai is an example of modernity Essay Example | Topics and Well Written Essays - 2000 words

Dubai is an example of modernity - Essay Example With the discovery of oil in 1966, coupled with the vision on leadership of His Highness Sheikh Rashid bin Saeed Al Maktoum, Dubai quickly expanded in the latter half of the 20th and early part of the 21st centuries to become one of the world’s foremost tourist destinations with world class hotels, entertainment, shopping, and sporting events. Dubai stands out today as a model in the Middle East for a modern, sophisticated Muslim society, steeped in tradition, but always striding forward with an eye to the future and leading the Middle East and the world in attracting businesses with a world-class cultural and economic base. It has thus become in international city with economic and cultural impact far beyond its borders. Beginnings of Business. Prior to 1833, there was little that existed on the Saudi Arabian peninsula but a finger of desert separating the Gulf of Oman and the Persian Gulf. All that existed in this small peninsular area was a creek, which was settled by some 800 members of the Bani Yas tribe, led by the Maktoum Family (Government of Dubai). As a natural harbor, the creek allowed the Maktoum Family to utilize its resources for fishing, pearling, and trade. In 1835, Dubai and the rest of the small states in the region signed a â€Å"Perpetual Maritime Truce† with Great Britain, allowing it to come under the protection of the UK. (Dubai City Guide). Unlike its neighbors, Dubai stood out with its welcoming attitude and fostering of trade and commerce, led by the rulers from the founding Maktoum Family. With the vision and leadership of Shaikh Saeed Maktoum, Daubai was encouraged to expand and look forward, toward the future, in an area which had traditionally looked toward the past. In 1892 he signed an exclusive business deal with the British and in 1894 permitted a full tax exemption for foreign traders (SkiDubai). Traders from all over the world descended on Dubai to take advantage of the tarriff-free goods being sold at that port . In 1903, the Sheikh convinced a major British steamship line to make Dubai a port of call. (SkiDubai). Dubai was beginning to realize its potential for huge economic growth and expansion.. By 1900, with the aid of the vision of Sheikh Saeed and agreements with Great Britain, Dubai had been developed into a thriving and successful port with a growing international market. Within 30 years, Dubai’s population had exploded to over 20,000 people who came to take advantage of its location as a center for fishing and trade, as ships from around the world came to and from the Middle East to India, Europe, and the Far East. Dubai’s reputation as a trading hub was further augmented in the 1950s when Sheikh Rahid bin Saeed Al Maktoum increased the profitability of the trading center with widened water ways and greater accessibility to the creek. Although expensive and time-consuming, Sheikh Rahid’s vision strengthened Dubai’s position as a major trading center and export center in the lower Peninsula region. In the 1930s. With a great depression looming over much of the world, and a decrease in the pearling industry, Sheikh Saeed created a legendary â€Å"re-export† business in trade-free Dubai. (Some called it smuggling, but those are semantics.) What Dubai did was import tarriff-free goods

Holfstede cultural dimensions Essay Example | Topics and Well Written Essays - 750 words

Holfstede cultural dimensions - Essay Example The above practice would help in enhancing the applicability of the human resources practices to help in meeting the needs of the personnel employed in different multinational organizations. Culture is learned through the inherited human nature, based on different preferences, experiences, and values. Four cultural dimensions of Holfstede identifies those global applications, which are reflected by, in all aspects of life such as family life, practices of child rearing, education, health care and the employment practices (ASHA, 2014). The cultural dimensions as generated by the cultural scientist, Geert Hofstede are generated based on the cultural dimensions model which is elucidated as follows. The parameter of individualism or collectivism as generated by Hofstede evaluates the culture of a region based on individualistic and collectivist attributes. People dwelling in regions governed by collectivist approaches operate in a close cultural setting that reflects mutual care and understanding for each other. The collectivist countries also reflect honor for the existing cultural and social norms. On the other hand the regions governed or based on individualistic cultures reflect individuals that tend to take decisions in an independent fashion by not taking into consideration the needs and views of other members in a social group. Thus, decisions though taken by individuals based on social norms are loosely knit to each other thereby affecting the existing social fabric (Piepenburg, 2011). This dimension can influence the perceptions of person’s disability. For example, after facing any negativity in the life or suffering of any accidental disability can change the thoughts of the person. The victim can be more focused to live an independent life by analyzing the cultural backgrounds. The caretakers of these victims can facilitate them for a self-care life (ASHA, 2014). Uncertainty Avoidance tends

The Role of the Environment (Geography) in the Emergence of the Egypti Essay - 2

The Role of the Environment (Geography) in the Emergence of the Egyptian Civilization - Essay Example People grew food along the river due to the availability of water and the fertility of the land. The river became an important feature that attracted settlements, leading to a significant growth of cities (Stalcup 2000). Being in a desert, Egypt’s survival relied on the river. Therefore, as civilization continued people came to live in the cities near the river in order to increase their chances of survival. Egyptians lived in an environment with a lot of dessert features. Due to the seasonal rains in East Africa where River Nile originates, the Nile overflowed annually during the ancient Egyptian civilization (Smith 1916). When the rains decreased, the rich black soil was deposited on the floodplain. This environmental phenomenon led to successful agricultural production in Egypt (Stalcup 2000). The sun was also shining relentlessly, providing light and heat for the people and crops. Furthermore, natural dessert barriers caused protection of the Egyptians against foreigners. In terms of arts and writings, a strong and creative society was created following the rise of cities and civilizations along the Nile Delta. The Lighthouse at Alexandria and the Pyramids of Giza became two of the five wonders of the world. There were a lot of written records of ancient Egyptians including moralistic treatises, love poetry, instructional texts and tales. Their knowledge of Mathematics and architecture motivated by the environment also led to the development of large stone buildings (Smith 1916). The availability of building stones and other architectural materials encourage the ancient Egyptians to develop writings and architecture in the Nile Delta region. The Nile River was also a good environment for the growth of papyrus plant that was used to write texts. This encouraged the development of writing during civilization, which  was one of the earliest forms of writings.  

The Strategic Management Case Study Example | Topics and Well Written Essays - 1000 words

The Strategic Management - Case Study Example A variety of tools and techniques for strategic management analysis and identification of the mission and vision of an entity were applied by the Power Consulting Group Inc. to the environmental and organizational situation of University of Northern British Columbia. Amongst the tools and techniques used, the stakeholder analysis and the macro power techniques yielded the strongest recommendations as to the strategy that the University should adopt in order to align its mission, vision and objectives with a corresponding strategy. It is possible for us to use the tools and techniques to propose a suitable recommendation - this is possible because of the nature of the analysis. The methodologies applied have been developed over the years by strategists and analysts having great experience in strategic management and the designing of strategic solutions for a wider variety of organizations than the average manager. Thus, keeping into view the factors in the University and its alliances, the Macro branch of the power school can be used as the primary analysis factor in proposing two broad strategies that the University can adopt. The current alliances of the University with governments, alumni endowments and exchange programs with international universities leads to the proposition that the University could work its strategy in two directions: The two strategies have mer... A consolidation strategy aimed at no expansion, but improvement of the quality of the students. The two strategies have merits and demerits of their own. The first strategy warrants newer alliances with local high schools, downtown restaurants, cellular phone companies and even to the extent of replacing Aramack by Starbucks at the campus. This strategy is entirely focused on growth and extension of the name of the University in all four directions - there is also the possibility of an MBA program institutionalized. The second strategy is geared towards improving the quality of the student life and ensuring that the alliances made for this strategy are purely helping the operational strategy of the University. By this it means that having scholarship alliances, environmental friendly food campaigns and clubs apart from alliances with local farmers and Canadian universities, the UNBC will be aiming to consolidate its existing position in order to trade its expansion strategies with a better exchange program for its students. Students would be benefiting from the University's alliances in many ways. The expansion strategy would mean that strategic alliances and partnerships would yields benefits for students in the form of discounted meals from restaurants, discounted computers and new packages and offers from cellular companies targeted especially towards the students of the University. The aim here would be to enroll as many students as possible at the University so that the alliance partners would be able to benefit by the quantity of sales and revenues. On the other hand, the consolidation strategy would mean that students would be open to more exchange programs in more countries and that there will be newer horizons for students to explore with

Individual Global Market Research Case Study Analysis Essay

Individual Global Market Research Case Study Analysis - Essay Example When Brooks shares these ideas with the rest of the management team, he receives a very strong resistance from them apart from Drew Spenser who further challenges the firm to take its operations to markets that have previously been considered unproductive (Aaker & Aaker, 2010). In business, the only pointer to growth and development is expansion. Expansion may be reflected in the increased operations of the company or by the firm devolving its operations to newer markets. By engaging in either of the two, the company has its presence felt in a wider area. This it ensures by having its good and services being sold in newer markets at least every day. However, the expansion must be effectively planned and properly researched. Failure to carry out a market research may result in lack of effective understanding of the market which may further result in severe losses and failures in whichever undertaking that a business may later engage in (Thomas & Michael, 2001). In the case study, the architectural firm faces a number of challenges right from within its management. Drew Sperry, before starting this firm, had at one time served in a secondary firm. While there, he built his own customer network; it is this network that he resorts to serve later when he sets up his own company. Within the first months of business, the company is supported by a contract it wins to construct park facilities in Prince Edwards’s province for the department of tourism. Its later operations are also small scaled and the business is literally surviving. But just as is normally the case with businesses, the firm later gains reputation and increases its operation and clientele base. With time, the firm increases from the three employees that Derry Sperry had at inception to the current over fifty architectures that the firm boasts of. The brief story of the firm points to the essence of growth. From a four staffed firm, the company has grown to having over forty graduate architects. It thus beats logic that the employees of the company may find it hard to accept the plans for expanding the operations of the company. The difficulty in the acceptance of the expansion may be brought about by a number of reasons key among which may be the fear off that which is unknown. Managers may find it hard to invest the company’s capital in a foreign market where it may not perform effectively and give back the returns as expected. In case a company incurs losses, those to be blamed are its management who will be accused of inefficiency and not putting in place the best strategy for effective market response. In the architectural industry, matters are made even more complicated. The construction industry is forever viable; each day there is a building either being put up or being brought down on safety issues. Just as is common knowledge, a building is consumed by its target market through living in it. In the even of a dissatisfaction or poor workmanship, there normal ly results the loss of lives which is a case that no government can allow. This is a feature of the industry that has resulted in very close supervision and monitoring from state departments. This excessive gross supervision and standards set for the company by the government results in slow rate of investment and slow expansion into newer markets. Maybe a business does not meet the specifications set in a foreign country; this will

Transcendentalism and Emerson Essay Example for Free

Transcendentalism and Emerson Essay * 18th century German philosopher Immanuel Kant * Refers to idea that in determining the ultimate reality of God, the universe, the self, one must transcend or go beyond everyday human experience * Intuition The Transcendental Club * Informal meetings that began in 1836 Concord, Massachusetts. In the home of George Ripley * Discussed theology, philosophy, and literature * Called themselves the Symposium or Hedge * What The Hedge Club Did * Sponsored two major activities * 1 Quarterly called The Dial * Edited by Margaret Fuller. * Also edited by Emerson * Subscription list was very small at the start and diminished until no longer in publication * 2 Brook Farm * Established in 1841 as a utopian community * Failed because a fire destroyed the main building and the thinkers weren’t always willing farmers Romanticism and Transcendentalism * Romanticism * 1. Importance of intuition * 2. Anti-authoritarianism – including a healthy contempt for the past * 3. Love of nature * Interest in social reform * National Literature * Transcendentalism * Heart of the romantic movement. * 1. Believed that an individual relationship with God was personal and was to be established by the individual and not the church * 2. Egalitarian – believing in the dignity of the common person and the common labor * 3. An epistemology – a different way of knowing; receiving higher truths Ralph Waldo Emerson What kind of writer was he? * Not a philosopher (too broad) or essayist (too limited) * He was a POET! A poet whose works were not always in verse * He said he was born a poet of a low class but he was, without doubt, a poet. * â€Å"His singing, he says, is in prose† But he is a perceiver and dear lover of†¦Ã¢â‚¬  ~ R. W. Emerson Bio * Born in Boston in 1803 to a cultured, but a poor family * Came from a long line of ministers * After his father died of TB, His Aunt took control of the family (she was a Calvinist) – Mary Moody Emerson * Entered Harvard at age 14 – graduated * After Harvard took a job as a teacher * Then went to work for his uncle to prepare to be a minister * Became a minister at Boston’s Second Church. * Married his sweetheart Ellen Tucker but she also died of TB * Was devastated and he was having problems with his beliefs so he withdrew from being a minister * Returned to Concord, Massachusetts and married Lydia Jackson Themes, Beliefs, Techniques * Themes: Individuals’ souls were part of a greater entity which he called the â€Å"Over-Soul† * Beliefs: He thought religious truth was an â€Å"intuition† – a very personal relationship with God. Most people lose their sense of wonder and delight, as they grow older. * Techniques: Striking imagery that appeals to senses, aphorisms (express wise observations about life).

How Do Cultural Differences Affect International Marketing Marketing Essay

How Do Cultural Differences Affect International Marketing Marketing Essay Markets are becoming increasingly internationalised and, for businesses to achieve sustainable growth in such markets, it is critical that they gain an understanding of the complex and diverse nature of international markets and of associated international marketing strategy (Doole and Lowe, 2008, pp. 5-6). International marketing strategy involves marketing mix decisions being made across both national and cultural borders. The coordination and management of effective and efficient marketing mix strategies globally for a multi-national organisation is fundamental to its business success (Wall et al., 2009, pp. 338-349). The term globalisation is first believed to have been used in a paper published by the late Theodore Levitt in the Harvard Business Review (1983). Since that time, the term globalisation has evolved to embrace more than just its original economic dimension. This has happened despite the fact that most academics and theorists are not able to agree on a common definition for globalisation (Healy, 2001). This dilemma was summed up by the sociologist, Anthony Giddens (1996), when he said thatà ¢Ã¢â€š ¬Ã‚ ¦ There are few terms that we use so frequently but which are in fact as poorly conceptualized as globalization. However, in spite of this lack of agreement on a definition, there is general agreement that the globalisation of world markets has been a major factor in the internationalisation of business (Wood and Robertson, 2000). The internationalisation of business has also been largely responsible for the so called homogenisation of consumer products and services worldwide, a phenome non sometimes know as the McDonaldization effect (Ritzer 2004, pp. 2-3). However, the counter argument to this position on globalisation is that there are very few brands that can truly be said to be global with most of the examples, such as McDonalds itself, Coca-Cola, and Nike, being based in the USA (de Mooij, 2010, pp. 31-32). Despite the relentless onward march of globalisation, the creation and implementation of a successful marketing communications strategy in a developing country, such as India, requires a significantly different approach to that required in a developed country, such as the United Kingdom. For example, language is a significant issue in the execution of marketing communications. The UK is more ethnically and culturally diverse than it was previously, but its first language remains as English. In India, however, there are a large number of ethnic groups and more than twenty official languages (Usunier and Lee, 2009, p. 7). Whilst originally a British colony, independent India has evolved its own political and legal systems which now have significant differences when compared to those in the UK. Any misreading of the political and legal environment in a particular country, by a multinational brand, can cause significant problems in marketing communications terms. In India, for example, t he UK based chocolate manufacturer, Cadbury, created intense anger amongst the population at large in 2002 when it completely underestimated sensitivity by politicians and the public at large to the enduring dispute between India and Pakistan over the territory of Kashmir. Cadbury promoted in together with the tagline Im good. Im tempting. Im too good to share. What am I? Cadburys Temptations or Kashmir? Cadbury compounded its insensitivity by launching the campaign on Indian Independence Day when nationalist feelings were running particularly high (Doole and Lowe, 2008, p. 17; Dodd, 2002). In addition, consumer attitudes and behaviour towards brands and products can be influenced by other factors such as the social environment. For example, marketers of innovative products, such as personal computers and other electronic gadgets, need to be aware that there are fewer so called early adopters in developing countries than there are in developed countries (de Mooij, 2005, p. 129). According to theory of the Diffusion of Innovations, early adopters are more likely to purchase a new and technically innovative product than are other consumer types (Rogers 1995, pp. 252-280). Consequently, in marketing communications terms, brand owners of such products will need to focus on the tried and tested nature of their technology rather than innovation when communicating their products to consumers in developing countries. Whilst issues such as legal and political systems and social environments are not necessarily directly related to culture, is perhaps culture itself that is the biggest single, differentiator in terms of global consumer behaviour (Blackwell et al, 2001, pp. 313-354). Culture should be regarded as a process rather than a distinctive dimension of consumer behaviour. At an individual level, culture comprises a number of different elements that all work together coherently including values, beliefs and knowledge. At a group level culture consists of the arts, morals, protocols, and legal systems present in any particular country or region. However, culture is principally characterised by language, institutions, and material and symbolic productions (Usunier and Lee, 2005, p. 4). The popular view is that that the worlds trade, financial systems technology, and media, are becoming increasingly globalised, a process frequently referred to as globalisation (Usunier and Lee, 2005, p. 66). Som e theorists such as Kenichi Ohmae go even further suggesting that the world will be a nationless state marked by the convergence of customer needs that transcends political and cultural boundaries (Pieterse, 2009, pp.10-11). Conversely, however, many academics believe that consumer behaviour will never become truly globalised as cultural influences refuse to follow the globalisation path remaining, as they do obstinately regionalised and, in some cases, localised (de Mooij, 2010, p. 2). According to Hall and Hall (1990, p. 6) there are two distinctive types of culture namely Low Context and High Context. The culture in the UK is regarded as Low Context/ Individualistic, and in India as High Context/ Collectivistic. Cultural attributes, such as communication and language, which are critical dimensions of marketing communications, demonstrate considerable variance between the two types of culture. In the Low Context/ Individualistic cultures, such as that in the UK, communication tends to be explicit and direct whereas in Low Context /Individualistic culture, such as that in India, it is usually implicit and indirect see Appendix I. It is important that these language and communication differences, brought about by differing cultures, are reflected in the language and communication styles that are deployed in the marketing communications activities targeted at particular markets. Power distance is defined as the extent to which the less powerful accept and expect that power is distributed unequally (Hofstede, 2001, p. xix). The Power Distance Index (PDI) is a tool used for the measurement of the degree of equality, or inequality that exits amongst the population in any particular country. A country with high PDI score would indicate that it high levels if of inequalities in its society whereas of power and wealth whereas a low PDI score would be an indicator of more social equality (Hofstede, 2001, p. 50). The PDI for India is 77 whilst that of the UK is 35 (Hofstede, 2003, p. 87). This would indicate that there is more inequality in India than there is in the UK. This finding is substantiated by the fact that India has a very hierarchical society based on social status by birth whereas the UK has a non hierarchical culture with status based on wealth and income, (Hollensen, 2011, pp. 237-244). In addition, gender plays an important role in consumer behaviour in developed and developing countries. In India paternal authority means that marketing communications for many product areas has to be targeted at males who are also the head of their household whereas in societies where there is equality of the sexes, such as in the UK, marketing can effectively be targeted at either sex depending on the nature of the product and its positioning (Usunier and Lee, 2009, p. 71). Furthermore, the central role of the family in Indian culture means has had implications for global brands such as McDonalds which, although using standardised store formats worldwide has positioned and promoted its outlets as family restaurants whereas in the UK, and other developed countries, it has positioned itself as fast food restaurant and a venue for childrens parties (de Mooij, 2010. p. 15). The need to consider whether or not a marketing communications strategy for a brand that is effective in a developed country, such as the UK, should be adapted for a developing country, such as India, is fundamental to that brands international success (Kotler and Armstrong, 2010, p. 259). There are two high-level, strategic options that such multi-national brands can adopt. Firstly, such a brand can think and act globally by deciding to use the same marketing communications strategies across all of its international markets or, secondly, it can think globally but act locally by developing and customising strategies to meet the needs of consumers in particular local markets across the world (de Mooij, 2010, p.2). Organisations with a standardised approach to marketing communications are striving for their customers to perceive a consistent brand image in all of their operational markets (Hafez and Ling, 2005). However, despite this approach many brands may still find that their consu mer perception varies in different cultures (de Mooij, 2010, p. 37). For example, global consumers of Coca-Cola in different cultural markets worldwide will undoubtedly be aware of the Americaness of the brand however, they will still evaluate the global brand values of the drink based on their own particular cultural knowledge, values, and beliefs (de Mooij, 2010, pp. 31-32). A major benefit of a standardised marketing communications strategy is that the associated costs will usually be lower the activities will be easier to manage and control than would be the case with adapted strategies. In addition, if marketing communications strategies have to be adapted for particular markets then there is potential for the strength of the brand to be diluted (Hafez and Ling, 2005). Truly global brands, such as Coca-Cola, are largely able to standardise their marketing communications activities globally because of the worldwide recognition that the brand enjoys. The Coca-Cola brand communicates certain values, such as fun and happiness, that are able to appeal to global consumers regardless of their country of origin or local culture. This can be clearly demonstrated in the brands global advertising campaign the Happiness Factory, which was launched in 2009 see Appendix II. However, even Coca-Cola can not always justify the total standardisation of its marketing c ommunications and has, historically, had to produce adapted television commercials for some countries, including the UK, such as in the UK. However, Coca-Cola has since reiterated its desire to produce only globalised marketing communications campaigns (Eleftheriou-Smith, 2011). However, there are very few truly global brands that have the power of Coca-Cola and, consequently, most brands will have to adapt their marketing communications strategy to take account of local markets. According to Vignola (2001), brand names and the attributes and characteristics of products are the easiest elements of the marketing mix to standardise in global markets. By definition, therefore, marketing communication is more difficult to standardise. This view is supported by Hafez and Ling (2005) who suggest that a premise of basic marketing practice is that organisations operating globally have to determine how best to adapt their marketing communications strategies to the local markets in which they sell their products or services. Unlike with a standardised approach, brands that use an adapted approach to marketing communications consciously permit their consumers to perceive differing brand images according to their culture. This enables the brand to establish higher levels of brand equity in individual market s than would be possible with a standardised approach (Hafez and Ling, 2005). The culture of consumers in developing countries tends to include higher levels of risk aversion that does the culture of consumers in developed countries (Hollensen, 2011, p. 237-244). In terms of adapting marketing communications activity for a global brand, then research has shown the strategies that are especially effective are those that reassure consumers in developing markets, such as India, that the brand they are choosing is free of risk (Erdem et al, 2006). It can be seen that there are a number of differences that exist between developed and developing countries in relation to the creation and implementation of marketing strategies. These differences are particularly significant in marketing communications terms and are largely, although not exclusively, related to culture. These differences are at odds with the basic and inherent desire on the part of many multi-national brands to standardise their marketing communications for both cost and ease of control reasons. However, it has been shown that this approach is not necessarily always appropriate as local cultures can be stubborn in their resistance to receiving standardised messages about brands and products. Consequently, a strong case can usually be made in favour of locally adapted marketing communications strategies, rather than those that are standardised globally, for most brands and products. It is really only those true global brands, such as Coca-Cola for example, that enjo y a consistent and powerful image, together with high levels of brand equity, across cultures that can be fully justified in adopting a globally standardised approach to marketing communications. In conclusion, therefore, the global and local dimensions of marketing communications should always be reflective of a brands recognition, power, and acquired equity in each individual, operational marketplace and its likelihood of generating different cultural responses at a regional or local level.